Matrix So Silver Purple Shampoo for Color Treated, Blonde, Grey, and Platinum Hair

The So Silver Purple Toning System from the manufacturer is designed to neutralize unwanted yellow tones in blonde, platinum, and grey hair. The lineup includes the following products:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or transforms grey hair into a stunning silver.

Toning Spray: A buildable toning leave-in spray formula that uses dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover the brand's Best Sellers:

So Silver: Neutralizes yellow tones, great for all hair types. Brass Off: Neutralizes orange tones. Mega Sleek: Controls frizz. High Amplify: Adds volume to limp, fine hair. A Curl Can Dream: Preserves curl pattern. Food For Soft: Hydrates and moisturizes dry, brittle hair.

With strong customer reviews averaging 4.5-4.6 out of 5 stars, these products are a hit. Priced at $20 each, the collection caters to various hair types and needs, such as blonde/silver/grey, lightened brunette, frizzy/unruly, limp/fine, curly/coily, and dry/brittle hair.

The key ingredients that power these formulas include purple/blue-violet pigments, shea butter, protein, manuka honey, and a blend of avocado and hyaluronic acid. The products are color-depositing, cruelty-free, and silicone-free.

When it comes to using the So Silver range, it's recommended to apply the products 2-3 weeks after a color service and repeat the usage 2 times per week to maintain the desired tone. Customers should note that the brand has updated its packaging, so the products may look different than what they're used to, but the great formula remains the same.

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